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UNPARALLELED
BELGIAN HERITAGE
UNPARALLELED
BELGIAN HERITAGE
Discover 90 delicious years of artisanship, innovation and passion for GODIVA chocolate.
Godiva
19 products
With over 600 owned Boutiques and a presence in more than 100 countries world-wide, Godiva has grown into a global premium brand over the past 90 years. But before the global recognition, Godiva was and still is the story of an exceptional Belgian family whose passion for chocolate drove them to greatness.
In 1926, Pierre Draps Sr. began making pralines in his confectionery workshop in Brussels. His young sons, Joseph, François and Pierre Jr., all worked for the family business from an early age. Following the death of their father, they took over the business.
The family was deeply inspired by the legend of Lady Godiva and named the company in her honour. Values associated with Lady Godiva such as boldness, generosity and a pioneering spirit still inform Godiva’s ethos today.
In 1946, Pierre Draps Jr. perfected his Truffe Originale master piece, an intense dark chocolate mousse in fine dark chocolate, rolled in pure cocoa powder. This piece is not only iconic for Godiva but for the entire chocolate industry.
In 1968, Godiva was appointed an official chocolatier to the Royal Court of Belgium. A great honour to receive, the prestigious Royal Warrant established Godiva’s role as an ambassador to its home country and a purveyor of high-quality Belgian chocolate.
By 1972, Godiva had opened international Boutiques in Paris, New York City’s Fifth Avenue, and inside the prestigious Nihonbashi Mitsukoshi department store in Tokyo.
Today, Godiva has over 600 owned Boutiques. It also has a presence in over 100 countries, which is boosted by its successful global travel retail outposts.
The legend of Lady Godiva
When Lady Godiva, wife of Lord Leofric, protested against the taxation of his subjects a deal was struck: Lady Godiva would ride through the streets of Coventry, "clad in naught but her long tresses", and if the population remained in shuttered building, their tax burden would be lifted. The following morning she made her famous ride, the citizens graciously stayed inside and Leofric kept his word and reduced the taxes. Lady Godiva won the hearts of many and her legend has continued to deepen throughout the centuries.
Nowhere is her passion, purity, sensuality, style and boldness more symbolised than in a tantalising box of Godiva chocolates which in turn are sure to win the hearts of all those who taste them.
